WDX Beds - pricing info


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Posted by Dave Maher on Saturday, July 20, 2002 at 2:59PM :

I guess it's getting time to relay some thoughts to you folks about the projected pricing of the units that we're working on here. A bed this size, with its many complexities, amount of material, number of detail parts, handling/crating problems, not to mention the enormous investment of time, tooling and money (lots of it), dictates that they are not going to be a dime-store item! If you check out the going prices for other beds on the market, and be realistic for a moment, this unit falls into the high end of the purchase price scale, and that hovers around the $3500 area for a complete bed. Allow me to clarify something here - because of time restraints, we're concentrating on the side panel assemblies only at this point. The tailgates, header panels, wood kits/runners are all available elsewhere at published prices. Your crossmember sections are probably re-usable at this point, but from what I understand, they're also available out there. So, if you deduct the prices of those items from the projected full-bed price, you'll get a rough idea of the budgetary boundaries we're trying to work with! One of my vendors informed me yesterday that there's another major expenditue coming right up if I want action - that's what I'm dealing with all the time! I cannot pinpoint exact prices right now, as I don't have enough info to do so! But, you can at least get an idea of probable pricing. Our Willys bed sells for $2,000, and that's a "kit" that the end-customer has to weld together - that's even getting to be not enough money lately! The upcoming Willys FC-150 bed will go for around $2500. Believe me, the Willys beds are child's play compared to this WDX thing! The cost of doing anything of this nature is wearing out my pencil sharpener!
I hope this will give you all some insight as to what it takes to do any project of this type. The beds won't be a $10,000 item, nor will it be a $1,000 one either! Thanks for listening.

Dave Maher @ Precision Coachworks



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