Posted by Clint Dixon [108.162.216.103] on Thursday, May 11, 2017 at 19:49:11 :
In Reply to: Some additional observations posted by Clint Dixon [108.162.216.31] on Thursday, May 11, 2017 at 13:23:49 :
Looked in my parts lists. They show the fan shroud listed in the November 1945 Advance List of Parts, so I was mistaken. They were available right from the start.
Another interesting thing in the parts lists - the "Power" and "Wagon" hood emblems were not listed until the February 1948 parts list. It verifies that the parts numbers had not previously been listed.
In answer to Clueless:
"On December 17, 1945, the first list of replacement parts for the new truck was mailed out to dealers. In this, Advance List of Parts D-11112, the name had changed from Farm Utility Truck to “Dodge General Purpose Truck – Model WDX.” This name continued to be used in various pieces of Chrysler literature and independent magazines for the next two months sometimes varying slightly as Model WDX General Purpose Truck or General-Purpose One-Ton Truck.
By March Dodge had settled upon an official name whittled down from hundreds that they had considered. Announcement was made on page 26 in the March 1946 issue, volume 76, number 491, of the magazine titled: Power Wagon, The Motor Truck Journal. Power Wagon had been in existence for forty years and was a nationally published monthly business magazine targeting the motor truck industry. Power Wagon had no ties to the Chrysler Corporation and was published by The Motor Truck Publishing Co., Inc. of Chicago, Illinois. The announcement was made that the name for the new truck from Dodge would be “Power-Wagon”. Chrysler Corporation chose the name as they felt it best described the functions of the new truck, one which they intended to be: “A self-propelled power plant capable of a wide range of industrial and agricultural power needs.”
Including a hyphen in the name of the truck set it distinctly apart from the name of the magazine, which had no hyphen. Dodge would continue to use this hyphenated name for several years in official company literature, gradually phasing the hyphen out. Shortly after the announcement the name was prominently applied to successive production units on each side of the trucks hood in bold chrome plated cast letters. Proudly cast into the lower portion of each set of letters spelling the words “power” and “wagon” was the proclamation: “Made in the U.S.A.” Early artist renditions appearing in company sales literature show the hyphenated name on the sides of the hood, but no evidence exists to indicate that was ever applied in actual production."
Junior