Re: Not PW, but Job Rated

Posted by Tim on Wednesday, October 10, 2001 at 10:44PM :

In Reply to: Not PW, but Job Rated posted by Ken in CO on Wednesday, October 10, 2001 at 1:22PM :

I think the 'Job Rated' marketing was first used on the '39. Dodge used the idea to differentiate their product from the competition, whereas Ford had eight basic models F-1, F-2 etc, by 1948 there were 248 or so different configurations for Dodge trucks - each matched for a specific job and load.

a flathead is a terrible thing to waste...

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