Floating Power


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Posted by Don in Missouri [97.64.167.2] on Tuesday, March 17, 2015 at 16:37:34 :

In Reply to: Re: Front Motor Mount Question. posted by Paul(in NY) [12.64.152.91] on Tuesday, March 17, 2015 at 09:07:07 :

Chrysler was very proud of their front motor mount design. They used it on everything, including straight-eight Imperials. Haven't I seen the words "FLOATING POWER" stamped on the hoop that supports the rubber mount?

When I was a kid, I remember seeing an old cartoon that featured a "floating power" pun. The details are foggy, but in the cartoon, the floating power was turned literal by floating in water. Chrysler meant it was smooth without vibration. My Dad had to explain the joke to me. I'm sure millions of people who couldn't remember Chrysler's marketing slogans from the 30's had no idea.



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