Ralph Gilles - What an Idiot!


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Posted by Will (in IL) [98.214.249.132] on Wednesday, November 04, 2009 at 17:37:21 :

In Reply to: New Chrysler Logo posted by Joe Cimoch [68.116.181.98] on Wednesday, November 04, 2009 at 05:43:31 :

Gilles said that for the Dodge division, being best-known for the Ram truck brand is part of the challenge. "If you ask the average American what Dodge is about, they talk trucks," he conceded. "That is a bit of the problem."

To address this, going forward, Ram -- although still in the Dodge division -- will be made a sub-brand (minus the Dodge name) that is marketed separately from all other Dodge products, Gilles reported. The Dodge name will be all about cars, with a new "Dodge" logo to help clearly differentiate it from Ram, Gilles reported.


If you know Dodge as Trucks, why take that name away from Trucks?

If you need a new Sub Brand, make it for the non-Trucks, What an Idiot!



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